Fast Moving Consumer Goods (FMCG): India - Revision history

Jyoti: /* Indian arms of FM CG companies vis-a-vis global parents */

2025-07-02T18:19:04Z

‎Indian arms of FM CG companies vis-a-vis global parents

Jyoti: /* Urban vis-à-vis rural markets */

2024-05-13T17:22:29Z

‎Urban vis-à-vis rural markets

Jyoti: /* 2018> 2019: The slowdown */

2023-08-08T19:18:09Z

‎2018> 2019: The slowdown

Jyoti: /* Indian arms of FM CG companies vis-a-vis global parents */

2023-03-20T10:22:38Z

‎Indian arms of FM CG companies vis-a-vis global parents

Jyoti: /* YEAR WISE DEVELOPMENTS */

2022-11-13T21:12:06Z

‎YEAR WISE DEVELOPMENTS

Jyoti at 20:02, 30 August 2022

2022-08-30T20:02:29Z

Jyoti at 21:19, 7 June 2021

2021-06-07T21:19:21Z

Jyoti at 09:19, 15 January 2021

2021-01-15T09:19:09Z

Jyoti: Jyoti moved page Fast Moving Consumer Goods (FMCG): I to Fast Moving Consumer Goods (FMCG): India without leaving a redirect

2021-01-15T09:18:59Z

Jyoti moved page Fast Moving Consumer Goods (FMCG): I to Fast Moving Consumer Goods (FMCG): India without leaving a redirect

Jyoti: Jyoti moved page Fast Moving Consumer Goods (FMCG) to Fast Moving Consumer Goods (FMCG): I

2021-01-15T09:18:49Z

Jyoti moved page Fast Moving Consumer Goods (FMCG) to Fast Moving Consumer Goods (FMCG): I

← Older revision		Revision as of 18:19, 2 July 2025
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	It may be noted that the revenue and profit contribution of most Indian consumer MNCs to their parent has increased significantly over the past couple of years, but it still remains around low-to-mid-single digit (barring HUL and Kansai Nerolac).		It may be noted that the revenue and profit contribution of most Indian consumer MNCs to their parent has increased significantly over the past couple of years, but it still remains around low-to-mid-single digit (barring HUL and Kansai Nerolac).
		+
		+	=The best markets for FMCG=
		+	==2024==
		+	[https://epaper.indiatimes.com/article-share?article=17_06_2025_001_016_cap_TOI June 18, 2025: ''The Times of India'']
		+
		+
		+	New Delhi : When it comes to quantity (volume), South Delhi, associated with affluence, is India’s unrivalled consumption capital for fast-moving consumer goods. But west Delhi is the top spender on these goods, not only in the capital, but also in the country, reports Rupali Mukherjee. What’s common: both prefer good old home-cooked meals, and bottled cold drinks.
		+
		+	A household in the West Delhi cluster — Tilak Nagar, Janakpuri, Sagarpur, and Vikaspuri — spends Rs 39,325 a year on average, which is more than twice the national average, show figures compiled by data and consulting firm Kantar’s FMCG Pulse.
		+
		+	On the other hand, a household in South Delhi — Okhla, Kalkaji, Lajpat Nagar, and Bhogal — consumes 240kg of FMCG annually, again, two times the average national consumption.
		+
		+
		+	''' Bengaluru tops in premium products '''
		+
		+	When it comes to premium products, it is Bengaluru which comes out on top with an average city-level spend of Rs 211 for every kilo of FMCG, surpassing all other cities, none of which exceed Rs 195 per kg.
		+
		+	The report also said that Mumbai’s Greater Dharavi Santacruz Cluster (GDSC) cluster — comprising Dharavi, Bandra East, Khar East, Santacruz East, Dawri Nagar, and Prabhat Colony — is home to the hyper-frequent shopper with each household making 233 visits to shop for FMCG products, which means once every 37 hours. In contrast, an average urban household in the country makes 128 visits a year to buy items other than atta. An average Mumbai household makes 135 visits.
		+
		+	Each visit in the GDSC corridor involves a spend of only Rs 93 and a purchase of just 541g, the lowest among metro clusters. Only two other metro clusters, Surat and Kolkata, average less than Rs 100 per visit. The lower average spend may be linked to the small size of dwelling units.
		+
		+	The insights, which study the consumption pattern of metros, breaking them down into 157 micro-clusters, have excluded a regionally skewed category of atta.
		+	Among Delhi clusters, the South Delhi cluster purchases the least quantity of snacking products, but consumes 45 litres of edible oil annually, slightly above the city average, and 17kg of salt per annum, approximately 1.4x the city-level average.  Additionally, this cluster is a heavy consumer of basmati rice, twice the city-level average. Its low interest in snacking, paired with high consumption of staples, suggests a preference for home-cooked meals. However, its consumption of 20 litres of bottled soft drinks annually, 1.3 times the city average, suggests that it may be driven more by taste than health concerns, according to Kantar.
		+
		+	In contrast, the West Delhi cluster is a major market for salty snacks, with households spending approximately Rs 1,700 annually on these products, 1.3 times the city average. Further, significant spending on spices and basmati rice suggests that, like the South Delhi cluster, West Delhi households prefer home-cooked meals. Additionally, a two-fold expenditure on sauces and ketchups, and a 1.9-times spend compared to the city average on bottled soft drinks, highlight the cluster’s focus on flavoured and food-centric lifestyles.
		+
		+	“Delhi has always stood out for its preference for larger pack sizes across FMCG categories, a clear reflection of the city’s higher consumer affluence and evolved buying behaviour,” said Dabur India head of sales Rehan Hasan.
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		+	[[Category:Economy-Industry-Resources\|C FAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIA
		+	FAST MOVING CONSUMER GOODS (FMCG): INDIA]]
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	=Urban vis-à-vis rural markets=		=Urban vis-à-vis rural markets=

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 Mumbai : FMCG (fast-moving consumer goods) categories such as home care, packaged foods, branded commodities and personal care have driven the rural sales turnaround in February this year, as the hinterland outpaced urban growth.
  This, according to data from Bizom, a platform that automates retail execution at 7. 5 million kirana stores, underscores rural India seeing real growth for the first time since August 2022. In February 2023, while urban sales grew 5. 5% as compared to the year-ago period, rural sales expanded 12. 4%. Bizom’s chief (growth & insights) Akshay D’Souza said, “We’ve seen a doubledigit growth in FMCG sales on the back of a strong performance in villages. In five of the six categories, we’ve seen rural sales outperform urban in February 2023. ”
 [[Category:Economy-Industry-Resources|C FAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIA

@@ Line 98: / Line 98: @@
 ===2018> 19===
 [https://timesofindia.indiatimes.com/business/india-business/more-exits-fewer-openings-hit-fmcg/articleshow/73506438.cms  January 22, 2020: ''The Times of India'']
 [[File: FMCG growth in urban and rural markets, 2018 and 2019..jpg|FMCG growth in urban and rural markets, 2018 and 2019. <br/> From: [https://timesofindia.indiatimes.com/business/india-business/more-exits-fewer-openings-hit-fmcg/articleshow/73506438.cms  January 22, 2020: ''The Times of India'']|frame|500px]]
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 For 2019, the slow growth was led by the rural market, which accounts for 75% of India’s population and contributes 36% to overall FMCG spends. Traditionally, rural India has grown around 3-5% points faster than urban. But in the last quarter, its growth dropped below that of urban India for the first time in seven years.
 Nielsen expects Q1 (Jan-Mar 2020) FMCG growth to be in the range of 8-9%, marginally higher than Q4 2019. The full year 2020 forecast, however, is expected to be stable at 9-10%.
 [[Category:Economy-Industry-Resources|C FAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIA

← Older revision		Revision as of 10:22, 20 March 2023
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	It may be noted that the revenue and profit contribution of most Indian consumer MNCs to their parent has increased significantly over the past couple of years, but it still remains around low-to-mid-single digit (barring HUL and Kansai Nerolac).		It may be noted that the revenue and profit contribution of most Indian consumer MNCs to their parent has increased significantly over the past couple of years, but it still remains around low-to-mid-single digit (barring HUL and Kansai Nerolac).

		+	=Urban vis-à-vis rural markets=
		+	==2022-23==
		+	[https://epaper.timesgroup.com/article-share?article=17_03_2023_033_006_cap_TOI Namrata Singh, March 17, 2023: ''The Times of India'']
		+
		+	[[File: FMCG (fast-moving consumer goods)- Growth in Urban-Rural areas, February 2023.jpg\|FMCG (fast-moving consumer goods)- Growth in Urban-Rural areas, February 2023 <br/> From: [https://epaper.timesgroup.com/article-share?article=17_03_2023_033_006_cap_TOI Namrata Singh, March 17, 2023: ''The Times of India'']\|frame\|500px]]
		+
		+	Mumbai : FMCG (fast-moving consumer goods) categories such as home care, packaged foods, branded commodities and personal care have driven the rural sales turnaround in February this year, as the hinterland outpaced urban growth.
		+	This, according to data from Bizom, a platform that automates retail execution at 7. 5 million kirana stores, underscores rural India seeing real growth for the first time since August 2022. In February 2023, while urban sales grew 5. 5% as compared to the year-ago period, rural sales expanded 12. 4%. Bizom’s chief (growth & insights) Akshay D’Souza said, “We’ve seen a doubledigit growth in FMCG sales on the back of a strong performance in villages. In five of the six categories, we’ve seen rural sales outperform urban in February 2023. ”
		+
		+	[[Category:Economy-Industry-Resources\|C FAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIA
		+	FAST MOVING CONSUMER GOODS (FMCG): INDIA]]
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		+	FAST MOVING CONSUMER GOODS (FMCG): INDIA]]
		+	[[Category:Pages with broken file links\|FAST MOVING CONSUMER GOODS (FMCG): INDIAFAST MOVING CONSUMER GOODS (FMCG): INDIA
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	=YEAR WISE DEVELOPMENTS=		=YEAR WISE DEVELOPMENTS=

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 Nielsen expects Q1 (Jan-Mar 2020) FMCG growth to be in the range of 8-9%, marginally higher than Q4 2019. The full year 2020 forecast, however, is expected to be stable at 9-10%.
 =See also=

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+=YEAR WISE DEVELOPMENTS=
-=2014=
+==2014==
 John Sarkar & Shubham Mukherjee
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 From the highs of Q3 of 2018, the FMCG sector is staring at a slowdown with the value growth dropping to 10%. In this quarter, demand has dropped across segments with salty snacks, biscuits, spices and packaged tea leading slowdown.
 =See also=
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 “The next level of growth lies within branded foods,” says Udasi. “There is an emergence of new food categories in bread spreads, including peanut butter and branded spices. As affluence levels rise, rural consumers will spend more on grocery items and food.” Although FMCG growth has been slowing for some time now, sliding by 8.1% from 2010 to 2013, Nielsen predicts that India’s FMCG industry will grow from $37 billion in 2013 to $49 billion in 2016. Distribution growth and innovations around sachet offerings will play major roles in fuelling growth, which had slowed down in the last few years. While the rise of e-commerce is being keenly watched, several new models may evolve over the next few years.