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[[File: Mumbai, Parsi Dairy Farm, some facts.jpg|Mumbai, Parsi Dairy Farm, some facts; Graphic courtesy: [http://epaperbeta.timesofindia.com/Article.aspx?eid=31808&articlexml=Mumbais-Parsi-Dairy-Farm-icon-for-99-yrs-24082015010023 ''The Times of India''], Aug 24 2015 |frame|500px]] 
 
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[http://epaperbeta.timesofindia.com/Article.aspx?eid=31808&articlexml=Mumbais-Parsi-Dairy-Farm-icon-for-99-yrs-24082015010023 ''The Times of India''], Aug 24 2015 

Nauzer Bharucha

''' Mumbai's Parsi Dairy Farm, icon for 99 yrs, may shut shop '''

For almost a century , Parsi Dairy Farm has fattened generations of Mumbaikars on its highquality milk, butter, ghee, and an assortment of mithais. Eateries across the city have for decades served its famous kulfis.

This vintage Mumbai institution, started by Parsi entrepreneur Nariman Ardeshir in 1916, looks set to fade into memory . As a first step, the Nariman family has decided to sell its 300 acre land at Talasari on national highway no. 8. Al though the family insists it will continue to run the dairy business, it is learned that the Narimans, currently comprising eight partners, will ultimately sell the brand itself. The family bought the plot in 1968 for livestock and to support its dairy activities.

Real estate consultant Pranay Vakil of Praron Consultancy , appointed by the Narimans to advise them on the land sale, said: “The property touches the national highway . It can be used either for an integrated township, a special economic zone, a residential colony or an amusement park.'' Over the past decade-anda-half, the Parsi Dairy busi ness has plummeted -from supplying 15,000 litres of milk a day to barely 2,000 litres today . The clientele is mainly in south Mumbai, from Walkeshwar to Cuffe Parade and Colaba. A labour strike in 2006 further crippled the business. Family sources claimed the annual turnover today is around Rs 10 crore.

Parsi historian and author Marzban Giara said the dairy is renowned for the quality of its milk, lassi, kulfis, pasteurized white butter, pure ghee and Indian sweets.