Chinese cuisine in India
This is a collection of articles archived for the excellence of their content. |
Noodles
2016: India was world’s no.5 consumer
January 7, 2018: The Times of India
See graphic:
Global instant noodle demand (billion packets), 2012-16
In 2016, India ate less instant noodles than it did back in 2012. Sales in 2015 were far worse because of the Maggi controversy. Globally, sales slid 4.3% between 2012 and 2016. While they stagnated or slid marginally in most other countries, the China-Hong Kong region alone pulled down the world average. Last year, China ate 7.7 billion fewer packets than its peak in 2013, which is almost equal to the combined demand in India and South Korea. Why are the Chinese eating less noodles? Rising living standards means people are demanding more ‘real food’. A big chunk of demand came from rural workers in Chinese cities, but they have been returning home. Finally, ordering proper meals on apps has become cheap, posing competition to 2-minute treats.