Alyque Padamsee

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‘A genuine dude’

Sharmila Ganesan, ‘Alyque Padamsee was a genuine dude’, November 18, 2018: The Times of India

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A generation felt a heady era spanning the mid-1970s to the ’mid-90s come to a close with the loss of the colourful, larger-than-life, curly-haired, jacket-clad Alyque Padamsee prone to pedalling away on his exercise bike during office meetings, conducting interviews in cars and orally punctuating his media sound bytes as he deftly straddled the twin worlds of advertising and theatre. Besides helming the agency he built for decades, Padamsee — who made his theatre debut at age seven in Shakespeare’s ‘Merchant of Venice’ directed by his eldest brother Sultan Bobby Padamsee — went on to direct several drama productions including ‘Jesus Christ Superstar’, ‘Evita’ and ‘Tughlaq’. Awarded the Padma Shri in 2000 for his contribution to arts and later Sangeet Natak Akademi award, he leaves a legacy that has prompted Twitter farewells from PM Narendra Modi who acknowledged him as a “wonderful communicator”, President Ram Nath Kovind to various actors.