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With the introduction of the very first Grand Cherokee, Jeep defined and developed the luxury sport utility automobile (SUV) industry, but in spite of this grand tradition the model is presently experiencing some issues. Jeep not only defined what an SUV was, it was the SUV market in the USA with the inception of the Cherokee and later on Grand Cherokee. This is no longer the case. The increasing list of strong competitors has intensified, and along with high fuel rates, this has lead to some significant challenges to Chrysler in spite of Jeeps mixture of legendary 4x4 capabilities, on and off-road refinements, and technological innovations.

The Jeep Grand Cherokee was a single of the pioneering SUVs that ushered in the modern day SUV marketplace in the early 1990s. When it debuted, the Grand Cherokee represented a larger and more refined version of Jeep's smaller but popular Cherokee. The company's designers wanted the Grand Cherokee it to be maneuverable enough for city driving, roomy enough for the whole household, fashionable sufficient to take out on the town and rugged sufficient to reach those remote camping places. The Grand Cherokee definitely met all of these specifications and, we feel that Jeep continues with this tradition in its current Grand Cherokee version.

The 2005/2006 version of the Grand Cherokee, which is the models 3rd generation, is one of the greatest SUVs produced, and as 1 critic put it arguably the most desirable. With some of the outstanding accessible functions of total-time four-wheel drive, independent front suspension, rack and pinion steering, a five-speed transmission, and an available 5.7-Liter HEMI V-8 with MDS, which deactivates up to 8 cylinders when not needed for greater gas mileage overall performance, the Grand Cherokee is featured packed. Safety characteristics include Electronic Stability System, SmartBeam headlamps that automatically and quickly adjust high-beam brightness and intensity, All-Speed Traction Manage Method, and advanced multi-stage air bags with an Occupant Classification System. The appear and really feel of the body was also updated to give it an edgy angular appear, which looks new and contemporary although retaining that Grand Cherokee style with the well-known 7-slot Jeep grille. Chrysler also gave the Grand Cherokee an updated suspension program that delivers better corning turning overall performance and a tighter turning radius.

In spite of these top-of-the-line attributes, Grand Cherokee sales in the USA for 2006 (ending December 31, 2006) had been 139,148 units, which were down from 213,584 in 2005. This represents a decline of 35%. Jeeps smaller sized SUV, the Liberty, also saw its numbers drop dramatically in 2006 with unit sales of 133,557 versus unit sales of 166,883 for 2005, a 20% decline. Whilst it doesnt necessarily make Chrysler really feel any greater, they were not alone in decreased sales in the SUV segment. Other USA auto suppliers also experienced declines. Ford skilled a 25% drop in its SUV sales for the USA, whilst GMs truck sales were down 9.6% (2,499,269 for 2006 versus 2,765,809) (detailed efficiency reports for GMs SUVs was not readily available). The decline in SUV sales, especially mid-range models, was affected by the dramatic cost increases in gasoline throughout 2006. This along with luxury SUV models by BMW, Lexus, Mercedes, and Porshe, and mid-priced SUVs by Mitsubishi, Toyota and other individuals experiencing a surge in reputation is making a sizable challenge to Chrysler. With its outstanding characteristics, Jeep tradition, and the Daimler-Chrysler engineering behind it, we look for the Grand Cherokee to make a sturdy return in the future. check out scion tc headlights

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