Newspaper industry: India

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Hindi dailies lead circulation chart in July-December 2012

TIMES NEWS NETWORK 2013/05/16

The Times of India

Mumbai: Hindi newspapers sold the largest number of copies among daily newspapers in all languages in India, clocking a circulation of a little over 15 million during the July-December 2012 period. This was followed by English newspapers with a circulation of over 9 million during the period, according to Audit Bureau of Circulations (ABC).

Among other languages, Marathi newspapers came third in the pecking order with a certified circulation of 5.4 million, while the fourth spot was taken by Malayalam newspapers with a circulation of around 4 million. Tamil and Telugu daily newspapers took the fifth and sixth spot with a circulation of roughly 3.9 million and 3.7 million, respectively, while Bengali newspapers came seventh with 2.7 million.

Kannada newspapers took the eighth spot with a circulation of around 2 million. Punjabi with a circulation of 8.4 lakh was ninth on the list, followed by Oriya with a circulation of 4.8 lakh on the 10th spot. Other prominent ones included Assamese (3.3 lakh), Gujarati (1.6 lakh) and Urdu (1.3 lakh).

ABC, which has changed its system of appointing auditors to audit circulation figures of member publications with effect from January to June 2013, said this was being done to bring about greater transparency.

The total number of average certified copies of daily newspapers, weekly newspapers and magazines put together across 17 languages, during July-December 2012, stood at a little over 59 million. Of these, daily newspapers formed a significant portion (approximately 81%) of the circulation, with average certified copies at 48 million.

2008-15: 5.04% CAGR growth

The Times of India, Jun 02 2016

The print medium is thriving, growing and expanding in India despite stiff competition from other media like TV , radio and digital editions, reveals Audit Bureau of Circulations (ABC) data. ABC has been certifying circulation figures of member publications every six months--January-June and July-December--since 1948. Print circulation of ABC member publications grew by 5.04% CAGR over the last eight years. This growth was achieved due to new titles entering various market places as well as existing titles expanding their reach by starting new editionsprinting centres.

ABC certifies circulation figures after a stringent audit process through 90 empanelled firms of chartered accountants. As of date, 669 member editions (daily and weekly newspapers) and 50 magazines submit their circulation figures every six months for third party independent verification. Other ABC members include media agencies, print medium advertisers, government organisations and DAVP.

ABC will also be shortly entering the field of digital measurement along with Nielsen.