Reliance Jio
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The origins
Mukesh Ambani's chats with children led to Jio
Gadgets Now Bureau, March 16, 2018: The Times of India
A lot has been said and written about how Reliance Jio really shook up the Indian telecom market, it may come as a surprise to many how the idea was actually conceived. Mukesh Ambani said how his daughter who was studying in Yale and was home for holidays. She wanted to submit some coursework when she turned to her father and said, “Dad, the internet in our house sucks”.
If his daughter complained about poor internet connectivity, then son Akash told him about the “digital world.” Mukesh Ambani recalled his chat with his son and how he said that “Dad, your generation doesn’t get it.”
While his conversation with his kids was imperative, Ambani said how India’s young generation also inspired the birth of Jio. He said, “India’s young generation that is far more creative, far more ambitious and far more impatient to become the best in the world.”
It’s a figure that is always quoted by Ambani and by Reliance Jio at almost every opportunity. Ambani once again reiterated how “Jio was able to acquire more than 100 million customers in just 170 days after its launch.”
There’s no denying that more Indians are consuming mobile and broadband data than ever. According to Ambani, “India has jumped from the rank of 155 to number one in the world in mobile broadband data consumption in less than two years.”
Sept 2016- March 2017
See graphic:
Reliance Jio's journey, September 2016-March 2017
