BMW and India
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Sales in 2018
BMW Motorrad, the German luxury marque BMW’s motorcycle arm, has clocked an all-time sales high in 2018 — its 8th in a row — with its ‘Made in India’ G 310 R and G 310 GS featuring among the top-five models worldwide.
The company has reported “significant growth in India” even as its worldwide deliveries increased by 0.9 per cent to 1,65,566 vehicles. As many as 24,363 units of the G 310 R and G 310 GS models produced in India since 2017 have already been delivered to customers by the end of 2018.
“The two agile all-rounders are thus among the top five of the top-selling models in 2018 and are very popular all over the world,” said the company in a statement. BMW Motorrad also announced its focus on new markets and segments for 2019. The company sold 2,187 units in India in 2018 as “the BMW Group’s own sales subsidiary was successfully established sales of BMW motorcycles began following the start of business in 2017,” added the company statement.
In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe.
This collaboration has resulted in the launch of three products on the 310cc platform namely BMW G 310 R, BMW 310 GS and TVS Motor Company’s TVS Apache RR 310. Last month, the 50,000th unit of the BMW 310cc motorcycle rolled out from TVS Motor’s Hosur plant. The exports for BMW G 310 R and BMW 310 GS, commenced in December 2016 and are currently being offered in more than 90 countries.
The India growth comes alongside some top-gear performance in China and Brazil. With 7,561 BMW motorcycles and scooters sold and a growth rate of over 35 per cent, China together with Brazil (7,361 units, up 11 per cent) are among the markets with the strongest growth.
“With this sales record, BMW Motorrad takes another step towards reaching its planned target of 2,00,000 units in the year 2020,” said Markus Schramm, head of BMW Motorrad.
In India, BMW G 310 R has a starting price of Rs 2.99 lakh while the G 310 GS is latched at a price of Rs 3.49 lakh.