Brand India
This is a collection of articles archived for the excellence of their content. |
2015: World's 7th top nation brand
The Times of India, Nov 02 2015
Surging India world's 7th top nation brand: Study
India has moved up one po sition to become the world's seventh most valued `nation brand', with an increase of 32% in its brand value to $2.1 billion. The US remains on top with a valuation of $19.7 billion, followed by China and Germany at the second and the third positions respectively, as per the annual report on the world's most valuable nation brands compiled by Brand Finance.
The UK is ranked fourth, Japan is at fifth position and France is sixth on the list.While India and France have moved up one position each since last year, all the top five countries have retained their respective places.
However, a surge of 32% in India's `nation brand value' is the highest among the top 20 countries on the list.
China retained its second position despite a 1% decline in brand value to $6.3 billion.
Brand Finance said it measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world's largest companies. The report also said the `Incredible India' slogan has worked well, while Germany suffered due to the Volkswagen crisis. The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process. The gross domestic product (GDP) is used as a proxy for total revenues.
About the US, the report said it remains a powerful brand with an inviting business climate. “However its value comes in large part from the country's sheer economic scale... The US' world-leading higher education system and the soft power arising from its dominance of the music and entertainment industries are significant contributors too.
“This soft power will help the US to retain the most valuable nation brand for some time after China's seemingly imminent rise to become the world's biggest economy,“ it added.
The study further said that China's recent stock market turbulence and slowing growth will also extend the US' tenure of the top spot.
Among Brics nations, India is the only country to have witnessed an increase in its brand value with all others -Brazil, Russia, China and South Africa -seeing a dip in their respective brand valuations.
India is the second most valued among these emerging economies after China, followed by Brazil, Russia and South Africa.
2019: Again at no.7
Oct 12, 2019: The Times of India
NEW DELHI: India has moved up two spots to become the seventh most valuable 'nation brand’ in the world. It’s brand value increased by a whopping 19% in the last one year to $2,562 billion, according to the annual report on the world's most valuable nation brands compiled by Brand Finance.
"The Indian economy was quick to recover after the global financial crisis, with growth now reduced by a recent slowdown in both the manufacturing and construction sectors," it said. With a brand value of $27,715 billion, US retains the title of the world’s most valuable national brand. It is followed by China, which saw an increase in its brand value by a whopping 40% to $19,486 billion over the past one year. Germany ranks third.
On the other hand, by registering an impressive 26% growth, Japan replaced the UK as the fourth most valuable nation brand. The latter saw a mere 3% uplift from last year.
David Haigh, CEO of Brand Finance, said, “Japan is increasingly becoming a tourism hotspot, with millions visiting every year hoping to soak up the culture and explore all the country has to offer. With the nation currently hosting the 2019 Rugby World Cup and next summer’s Tokyo 2020 Olympics just around the corner, there is no doubt we will see an even greater uplift in Japan’s brand strength in the future.”
Among others that made it to the top 10 include France, Canada, Italy and South Korea. While Canada went down one spot ( 7th to 8th), Italy dropped two positions (8th to 10th). South Korea, on the other hand, inched up one place from the previous year.
According to the report, 11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa.
Also, Turkey has recorded a remarkable turnaround from its performance in 2018, going from a loss of almost a third of its nation brand value, to this year leaping up 47% to $560 billion.
