Jaipur: B

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Boraj House

2023

Intishab Ali, Oct 31, 2023: The Times of India

Jaipur : Boraj House in the Walled City area of Jaipur, once a fortress of election banners, posters and cutouts, has been cropped out of the poll picture by computer and printing technology.


Once a sought-after place for candidates, the dilapidated building is now engulfed in silence, a far cry from the days when the likes of Bhairon Singh Shekhawat and Haridev Joshi trooped in for help with their election campaigns. Poll season meant busy season for the banner-makers.


Booted out by technology, which has enabled banners to be designed on computers in a jiffy and printed in thousands, these artists have found sanctuary in the gem and jewellery markets of the city. The poll material mart finally downed shutters last month.


“I worked over 25 years preparing handmade campaign material for elections, from giant hoardings to cutouts of politicians. All that is history. No work is available. The art has died. Many artists have passed away. I am one of the last. I have switched to jewellery,” said Abdul Wahid, 60.
In Boraj House, Brij Mohan Gupta (Devdas) was regarded as one of the pioneers: he started his studio in the 1950s and had enough business to draw artists from as far as Mumbai in his team.


Brij Mohan’s son MD Gupta continued the legacy for some years. “My father started with film posters. Back then, only hand-made ones were used. In elections, my father got work for campaign material. But now, the art has died as hand-painted film posters are not in demand, nor is such election material,” Gupta said.


The die was cast last month when Gupta locked the studio, like the owners of many such ventures did in recent years. “No work is available. New technology has taken over,” sighed Gupta, whose clients once included key Congress and BJP leaders.


The EC’s curbs on banners and caps on expenses also hastened the slide. “There was a time when hand-made cut-outs and hoardings of politicians were used in rallies and gatherings. All that is passe,” said Gupta.