Kapil Mohan

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This is a collection of articles archived for the excellence of their content.

Creation of "old monk" rum

January 9, 2018: The Times of India

Kapil Mohan was the man behind the iconic 'Old Monk' rum.

Mohan was the chairman of Mohan Meakin Ltd, which makes and bottles 'Old Monk', among other liquors and non-alcoholic beverages.

Launched in 1954, Old Monk was for a long time the largest selling dark rum in the world. It was, for many years, the biggest Indian Made Foreign Liquor brand as well.

In recent years though the company has been battling rumours that it's taking its bestselling beverage off the market amid dropping sales. TOI in 2015 reported that 'Old Monk' saw a 54% decline in sales between 2010 and 2014. Mohan Meakin apparently sold only 3.9 million cases of the rum in 2014; its sales were a quarter of what they were in the 1960s.