Noori

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Noori

Dawn

For Noori it’s been a tumultuous ride. Their debut album Suno Kay Mein Hoon Jawan was a massive hit throughout the country, which saw the group performing one of the largest number of gigs ever performed by a band throughout the country, courtesy of a convenient sponsorship by a mobile company. It also saw the band appearing in a mint candy sponsored show on Indus Music. And if that wasn’t enough, there were billboards scattered throughout the country, which showed the band members smiling down at passers-by endorsing the candy. That move invited criticism for the band from those who thought that the endorsement was a little too much and overexposed them. But at the end of the day, their music was great and so were their performances, although Ali Noor faced another round of criticism from those who thought his energetic moves on stage were a little too much.

Then Ali Jafri left the band. The departure was somewhat expected and amicable and did not result in any bad blood between the band and him. The subsequent launch of Noori’s second album, Peeli Patti Aur Raja Jani Ki Gol Dunya was considered by most to be their best work yet and saw Noori’s transition towards a more mature sound. The thing with album launches is that they’re normally followed by post-launch performances. In the case of Noori’s second album, there weren’t that many. Several months later, Gumby left the band and all hell broke lose.

Posted on the Noori website were claims that because Gumby played as a session drummer for various other bands, and could therefore not give time to Noori, Noori was ‘letting go’ of him. Gumby preferred to keep his silence and did not issue any official statements regarding what was posted on the website. Gumby’s departure from the band, for whatever reasons, was the last straw and signalled the end of the Noori that once was. Noori now employs the services of Fahad Khan on drums but lack the same impact that the original line-up had.