Pramod Bhasin

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The man who opened India's first call centre

BBC.com 13 January 2015

In the late 1990s Indian entrepreneur Pramod Bhasin had an idea: why couldn't English speaking Indians answer the customer calls coming into US businesses on the other side of the world and charge a fraction of the price of home grown services.

Mr Bhasin set up India's first call centre in 1998 with just 18 employees taking calls in an office where the booths were divided by saris hanging from the ceiling.

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